iPhone Creating Hype

The buzz that is starting to build around one of Apple’s most anticipated pieces of vaporware resembles the atmosphere at a rock concert before the big act appears. It is now at the stage where if Apple doesn’t unveil an iPhone on or before MacWorld Expo 2007 next January, fans will tear the house down. Microsoft’s Zune marketing team must be shaking their heads in wonder.

Apple has spent exactly nothing on promoting or pre-marketing a product that the company has never acknowledged but somehow everyone knows is on the verge being announced. There have been leaks from unnamed sources of course.

There was the tale of an order being placed for 12 million iPhones to be made by Taiwanese iPod manufacturer Foxconn. There were reports of registration of the iPhone name by Apple (which doesn’t prove anything really). However, in stark contrast to the controlled drip-fed deliberate leaks that Microsoft is famous for, Apple has maintained an almost perfect veil of secrecy. The effect on the market has been stunning.

By the time the Zune player was finally unveiled, practically everybody knew what it looked like, how it would work and what would be its key features. Microsoft must have spent a fortune on the pre-launch publicity. The release itself was practically an anti-climax, as has been the subsequent reception by the market.

One could argue that Microsoft was nothing in the music player business so the company needed to throw big bucks at getting the Zune name into the market. However, one could also justifiably say that Apple is nothing in the mobile phones business. When one thinks of mobile phones, one thinks of Nokia or Motorola but certainly not Apple.

Yet, such is the power of Apple’s image making wizardry that somehow consumers believe that the company will be able to do what no other company has managed to do thus far. They believe that Apple will be able to successfully combine the best features of an iPod music player with a stylish and workable mobile phone.

Somehow Apple has managed to convince the public of this without spending one cent on overt marketing and even admitting that it is going into the cellphone business. That in itself could be the subject of a market post-graduate thesis.

For Apple, the stakes are enormous. Some analysts have postulated that releasing an iPhone may simply cannibalize Apple’s existing iPod business. However, if Apple can break into the mobile phones business, it could greatly increase the market reach of iPod.

The way mobile phones are bought through carriers for nothing up front, later to be discarded for a newer model, could well increase the turnover rate of iPods as well as putting them into the hands of cellphone users who would otherwise never have considered an iPod.

A word of caution, however, to those who may be bedazzled by the Apple mystique or blinded by the notion that Apple can do no wrong. Apple and Steve Jobs have got it wrong before – as those who remember the Newton and Lisa well know.

However, the latest incarnation of Jobs and co has not had a misstep in recent years. The world is waiting to see if the iPhone is the latest in a string of triumphs or proof that Apple has just been experiencing a long summer.

Firefox Gone Wild

Here’s a screen shot of Firefox with all of its possible extensions activated:

100 Greatest TV Catchphrases

Released by TV Land

TV Land’s The 100 Greatest TV Quotes & Catchphrases Hits the Air With a Comprehensive List of TV’s Most Memorable Expressions Over the Past 60 Years

Week-Long Primetime Salute Kicks Off on TV Land Monday, December 11 at 10 P.M. ET/PT

NEW YORK, Nov. 22 — TV Land counts down The 100 Greatest TV Quotes & Catchphrases in a week-long look at the memorable sayings from cartoons, television series, commercials and news programs over the past 60 years like Donald Trump’s (The Apprentice) “You’re fired” to Billy Crystal’s (Saturday Night Live) “You look mahvelous!” to Walter Cronkite’s “And that’s the way it is.” Building on the success of 2005’s The 100 Most Unexpected TV Moments, The 100 Greatest TV Quotes & Catchphrases gives viewers a look inside the origins of some of pop culture’s most remembered and repeated catchphrases. The 100 Greatest TV Quotes & Catchphrases, which is produced by Gay Rosenthal Productions (Behind the Music and Little People, Big World), airs on Monday, December 11 from 10 to 11 P.M. ET/PT for five consecutive nights.

TV Land’s The 100 Greatest TV Quotes & Catchphrases features original talent interviews and archival clips of those who made them famous as well as those who have been deeply influenced by the catchphrases. From Neil Armstrong’s unforgettable “One small step … ” to Fred Flintstone’s cartoon catchphrase “Yabba dabba do” to The Price is Right’s Johnny Olson’s call to “Come on down,” TV Land’s The 100 Greatest TV Quotes & Catchphrases will take viewers from 100 to 1 in this lively week-long countdown show.

“We have found that television is such a huge part of Baby Boomers’ DNA that it makes sense that so much of America’s pop culture jargon has come from TV,” stated Larry W. Jones, President, TV Land. “We are sure that The 100 Greatest TV Quotes & Catchphrases will strike a chord with the TV Generation and will illustrate the influence the medium has had on pop culture.”

The 100 Greatest TV Quotes & Catchphrases by the numbers:

* 1 moment from the 1940’s; 10 moments from 1950’s; 20 moments from the 1960’s; 26 moments from the 1970’s; 15 moments from the 1980’s; 19 moments from the 1990’s; and 9 moments from 2000 and on.

* 28 comedy moments top the list by genre with one-liners including “Dynomite” from Good Times and “Oh my God! They killed Kenny!” from South Park.

* 10 commercials grace the list including “I can’t believe I ate that whole thing” from Alka Seltzer and Energizer Batteries “It keeps going and going and going … ”

* 21 variety show phrases include “Jane, you ignorant slut” from Saturday Night Live and “Here it is, your moment of Zen” from The Daily Show. Here is the list of The 100 Greatest TV Quotes & Catchphrases in alphabetical order:

(A List in numerical order will be available on December 6th, 2006)

… if it weren’t for you meddling kids! (Various villains, Scooby Doo,

Where Are You?)

Aaay! (Fonzie, Happy Days)

And that’s the way it is. (Walter Cronkite, CBS Evening News)

Ask not what your country can do for you … (John F. Kennedy)

Baby, you’re the greatest. (Ralph Kramden, The Honeymooners)

Bam! (Emeril Lagasse, Emeril Live)

Book ’em, Danno. (Steve McGarrett, Hawaii Five-O)

Come on down! (Johnny Olson, et al, The Price is Right)

Danger, Will Robinson! (Robot, Lost in Space)

De plane! De plane! (Tattoo, Fantasy Island)

Denny Crane. (Denny Crane, Boston Legal)

Do you believe in miracles? (Al Michaels, 1980 Winter Olympics)

D’oh! (Homer Simpson, The Simpsons)

Don’t make me angry… (David Banner, The Incredible Hulk)

Dynomite! (J.J., Good Times)

Elizabeth, I’m coming! (Fred Sanford, Sanford and Son)

Gee, Mrs. Cleaver… (Eddie Haskell, Leave it to Beaver)

God’ll get you for that. (Maude, Maude)

Good grief. (Charlie Brown, Peanuts Specials)

Good night and good luck. (Edward R. Murrow, See It Now)

Good night, John Boy. (The Waltons)

Have you no sense of decency? (Joseph Welch to Sen. McCarthy)

Heh heh… (Beavis & Butthead, Beavis and Butthead)

Here it is, your moment of Zen. (Jon Stewart, The Daily Show)

Here’s Johnny! (Ed McMahon, The Tonight Show)

Hey now! (Hank Kingsley, The Larry Sanders Show)

Hey, hey, hey! (Dwayne Nelson, What’s Happening!!)

Hey, hey, hey! (Fat Albert, Fat Albert)

Holy ______, Batman! (Robin, Batman)

Holy crap! (Frank Barone, Everybody Loves Raymond)

Homey don’t play that! (Homey the Clown, In Living Color)

How sweet it is! (Jackie Gleason, The Jackie Gleason Show)

How you doin’? (Joey Tribbiani, Friends)

I can’t believe I ate that whole thing. (Alka Seltzer)

I know nothing! (Sgt. Schultz, Hogan’s Heroes)

I love it when a plan comes together. (Hannibal, The A-Team)

I want my MTV! (MTV)

I’m Larry, this is my brother Darryl… (Larry, Newhart)

I’m not a crook. (Richard Nixon)

I’m not a doctor, but I play one on TV. (Vicks Formula 44)

I’m Rick James, bitch! (Dave Chappelle as Rick James, Chappelle’s Show)

Is that your final answer? (Regis Philbin, Who Wants to be a Millionaire)

It keeps going and going and going… (Energizer Batteries)

It takes a licking… (Timex)

Jane, you ignorant slut. (Jane Curtin and Dan Aykroyd, Saturday Night Live)

Just one more thing… (Columbo, Columbo)

Let’s be careful out there. (Sgt. Esterhaus, Hill Street Blues)

Let’s get ready to rumble! (Michael Buffer, Various sporting events)

Live long and prosper. (Spock, Star Trek)

Making whoopie! (Bob Eubanks, The Newlywed Game)

Marcia, Marcia, Marcia! (Jan Brady, The Brady Bunch)

Mom always liked you best. (Tommy Smothers, The Smothers Brothers Comedy Hour)

Never assume… (Felix Unger, The Odd Couple)

Nip it! (Barney Fife, The Andy Griffith Show)

No soup for you! (Soup Nazi, Seinfeld)

Norm! (Cheers)

Now cut that out! (Jack Benny, The Jack Benny Program)

Oh my God! They killed Kenny! (Stan and Kyle, South Park)

Oh, my nose! (Marcia Brady, The Brady Bunch)

One small step for man… (Neil Armstrong)

Pardon me, would you have any Grey Poupon? (Grey Poupon)

Read my lips: No new taxes! (George H.W. Bush)

Resistance is futile. (Picard as Borg, Star Trek: The Next Generation)

Say good night, Gracie. (George Burns, The Burns & Allen Show)

Schwing! (Mike Myers and Dana Carvey as Wayne and Garth, Saturday Night Live)

Senator, you’re no Jack Kennedy. (Lloyd Bentsen to Dan Quayle)

Silly rabbit, Trix are for kids! (Trix Cereal)

Smile, you’re on Candid Camera! (Candid Camera)

Sock it to me. (Rowan & Martin’s Laugh-In)

Space, the final frontier… (Capt. Kirk, Star Trek)

Stifle! (Archie Bunker, All in the Family)

Suit up! (Barney Stinson, How I Met Your Mother)

Tastes great! Less filling! (Miller Lite Beer)

Tell me what you don’t like about yourself. (Dr. McNamara & Dr. Troy, Nip/Tuck)

That’s hot. (Paris Hilton, The Simple Life)

The thrill of victory, and the agony of defeat. (Jim McKay, ABC’s Wide World of Sports)

The tribe has spoken. (Jeff Probst, Survivor)

The truth is out there. (Fox Mulder, The X-Files)

This is the city… (Sgt. Joe Friday, Dragnet)

Time to make the donuts. (Dunkin’ Donuts)

Two thumbs up! (Siskel & Ebert / Ebert & Roeper)

Up your nose with a rubber hose. (Vinnie Barbarino, Welcome Back, Kotter)

We are two wild and crazy guys! (Steve Martin and Dan Aykroyd, Saturday Night Live)

Welcome to the O.C., bitch. (Luke, The O.C.)

Well, isn’t that special? (Dana Carvey as The Church Lady, Saturday Night Live)

We’ve got a really big show! (Ed Sullivan, The Ed Sullivan Show)

Whassup? (Budweiser)

What you see is what you get! (Geraldine, The Flip Wilson Show)

Whatchoo talkin’ ’bout, Willis? (Arnold Drummond, Diff’rent Strokes)

Where’s the beef? (Wendy’s)

Who loves you, baby? (Kojak, Kojak)

Would you believe? (Maxwell Smart, Get Smart)

Yabba dabba do! (Fred Flintstone, The Flintstones)

Yada, yada, yada… (Seinfeld)

Yeah, that’s the ticket. (Jon Lovitz, Saturday Night Live)

You eeeediot! (Ren, Ren & Stimpy)

You look mahvelous! (Billy Crystal as Fernando, Saturday Night Live)

You rang? (Lurch, The Addams Family)

You’re fired! (Donald Trump, The Apprentice)

You’ve got spunk… (Mr. Grant, Mary Tyler Moore)

The following are episode highlights for The 100 Greatest TV Quotes & Catchphrases (all times ET/PT):

Monday, December 11, 10 P.M., Phrases 100-81, (TV-PG)

In the first of this five-part special to countdown to the #1 catchphrase in TV history, Brady Bunch cast members Barry Williams and Christopher Knight recall Marcia Brady’s unforgettable line “Oh my nose!,” and The Simple Life Executive Producer, Jonathan Murray, shares the origins of Paris Hilton’s sizzling catchphrase “That’s hot.”

Tuesday, December 12, 10 P.M., Phrases 80-61, (TV-PG)

In the second episode, Bob Eubanks reminisces about his classic “Making whoopie!” line from The Newlywed Game, and Ken Osmond fills us in on the origins of Eddie Haskell’s deceptively polite “Gee, Mrs. Cleaver” from Leave it to Beaver.

Wednesday, December 13, 10 P.M., Phrases 60-41, (TV-PG)

The third episode features TV’s ultimate dynamic duo Adam West and Burt Ward as they discuss the origins of their classically cheesy exclamations from Batman, and Regis Philbin offers insights on his world-famous “Is that your final answer?” from Who Wants to be a Millionaire.

Thursday, December 14, 10 P.M., Phrases 40-21, (TV-PG)

In the fourth episode, Trey Parker and Matt Stone fill us in on a little known secret about the South Park catchphrase “Oh my God, they killed Kenny – you bastards!” and Walter Cronkite weighs in on the creation of his classic CBS Evening News signoff, “And that’s the way it is.”

Friday, December 15, 10 P.M., Phrases 20-1, (TV-PG)

In the fifth and final episode, William Shatner reminisces about the unforgettable Star Trek opening narration, “Space, the final frontier…” and Donald Trump explains the origins of his trademark exclamation “You’re fired!” from The Apprentice.

The 100 Greatest TV Quotes & Catchphrases is a Gay Rosenthal Production produced exclusively for TV Land. Executive Producers are Gay Rosenthal and Paul Barrosse from Gay Rosenthal Productions and Sal Maniaci, Senior Vice President, TV Land, Development and Original Production. Nicholas Caprio of Gay Rosenthal Productions is Co-Executive Producer.

SOURCE TV Land
http://www.nick-at-nite.com http://www.viacom.com

How to Optimize Your Blog for Search Engines

So you’re looking to increase the profitability of your blog for the Christmas period (and beyond). You’ve optimized your AdSense, Chitika and Affiliate programs, you’ve even written a little seasonal content…. but there’s one missing element…. Traffic.

Unless you actually have people viewing your blog it is very difficult to actually earn anything from it.

So how do you drive traffic to your blog?

I’ve written quite a bit of this previously in a number of posts (for example here) but want to spend a little time talking today about Search Engine Optimization (SEO).

Why SEO?

When you are looking online for information on a topic where do you go first?

While I’m sure there will be a variety of answers given to that question – the majority of average web users would answer with one word – ‘Google’.

Every day Search Engines like Google send many millions of web users to websites in their index. While there are plenty of Web 2.0 web indexing services around that are increasing in popularity – the fact is that search engines like Google, Yahoo and MSN are still the biggest source of traffic to websites on the web.

As a result – learning how to be indexed and ranked well by them seems like a no brainer.

Writing for Search Engines and Humans

Some bloggers have a problem with the idea of optimizing a blog for search engines. They argue that rather than writing for search engines a blogger’s sole focus should be that they write quality content for humans.

I personally don’t see that writing for humans and search engines have to be mutually exclusive things – in my opinion both can be achieved without compromising either.

Some bloggers argue that if you write for humans that SEO looks after itself. To some extent I agree with that – if you do write quality content that others like you will find that they link up to your site (a key in SEO) – however I would argue that incoming links from other sites is just one part of climbing the rankings in Search Engines (an important part but not the only one).

There are other factors that come into play also and I believe that by knowing them and naturally incorporating them into your blogging you can increase your chances of being found by readers in Google, Yahoo and MSN.

Of course – some people become a little obsessed with SEO and forget the human reader, don’t fall for this trap and keep a balanced approach and you’ll benefit both from traffic from the search engines as well as a loyal readership who keeps coming back for more quality content.

Basic SEO tips for Bloggers

I’ve written previously on this topic so rather than writing the same thing again in a slightly different way will republish some of my previous tips below. I hope you find them useful.

Before I start – I’ll say that while I do get a lot of SE traffic that I’m not really an SEO expert (it isn’t what I devote most of my time to). If you want to read something by someone who has spent a lot more time and effort on the topic I recommend looking at an e-book by Aaron Wall – SEO Book (aff). I’ve actually been reading through it in the last few weeks (it’s been on my to do list for a long time) and have found it really helpful.

SEO experts tend to divide search engine optimization techniques into off site and on site techniques.

Off Site SEO Techniques

Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control – however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).

It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). – To put it most simply – every link to your site is seen by the search engines as being a vote of confidence in your site.

Ideally Speaking – The best inbound links have three main qualities to them:

they are from higher ranked sites than your own
they are relevant to the topic you are writing about
they link to you using relevant keywords to your page
Whilst you may not have complete control over who links to you these are the types of links that you should be dreaming of.

How to generate quality inbound Links?

Of course whilst most of us know this it doesn’t make getting such links any easier – its in the hands of others in many cases. So how do you get such links?

Quality Content – There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
Notify Relevant Bloggers of your content – Whilst I don’t advocate spamming other bloggers and asking for links – I would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search engines (more on letting other bloggers know of your posts here).
Directories – Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy – the first thing that they do when starting a new site is to do the rounds of directories – submitting links to key pages with appropriate keywords in the links. There are loads of directories out there – many of which offer a free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.
Inter-link your Blogs – Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach – if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.
Buy Links – Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links.
Swap Links – Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) – makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you – I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.
If you’re looking for link exchange/buying/selling programs you might like to look at systems like:

– Link Adage
– Text Link Ads
– Link Worth

On Site SEO Techniques

Having looked at Offsite Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog – (or Onsite techniques – things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can:

1. Keyword Rich Content – identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions

How do I want people to find this post in Search Engines?
What will they type into Google if they want information on the topic you’re writing?
How would I find information on this topic in the Search Engines?
What results come up when I do plug these keywords into Google?
What other keywords are other sites using?
The answer to these questions will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.

These keywords will need to be the most common words used in your article. Use them in some or all of the following ways:

Keywords in post and page titles (read my post on using keywords in titles)
Keywords in URL of page (blog herald wrote on this a while back)
Keywords in outbound links. Of course you should always link to sources of content as an ethical consideration but the bonus of this is that many SEO experts think that linking to relevant and quality sites on the same topic of your post with good keywords can also add credibility to YOUR post also.
Keywords in bold tags (try do it at least once)
Keywords in heading tags (there is debate over exactly how to use them but it’s generally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in search engines without using heading tags. There are many tutorials online about heading tags – here’s one.)
Keywords in image alt tags (here’s how)
Keywords in the general throughout the text of your post – but especially early on in the first few sentences
Keywords in meta tags (they seem to be less valuable these days but many still believe they are useful with some search engines – here’s a Guide to meta tags)
Of course you can go over the top with keywords in posts and let it destroy your content – but if it fits with what you’ve written tweak it to include the words you are targeting a couple of extra times. Most SEO experts recommend getting your keyword density up to between 5-20% – I think 20% is probably bordering on massacring your content.

One last word of warning and disclaimer on keyword rich content (because I can just hear the comments on this post already) – don’t sacrifice your readers experience of your site just for the sake of SEO. Yes keyword density can be important in climbing the search engine rankings – but more important is that your content and design are user friendly and helpful to readers. There is nothing worse than a site that is stuffed with keywords – these sites come off as cheap, nasty and spammy – don’t fall for the temptation.

Keep in mind keywords that might be specific to the season we are approaching. While during the year there might be less people searching for posts relating to Christmas, gifts, presents, new year sales etc – this time of year will see an increase in these types of searches.

2. Themed sites – One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme. ie a niche topic blog will probably rank higher than a general one that covers many topics. Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topic. The take home advice here is to keep to some kind of a topic/niche/theme for your blog. It is also probably another argument for categories and tagging posts that relate together strongly.

3. Site Design – Search Engines like well laid out, well coded and easily to navigate sites. Make sure your pages validate (I need to work more on this) and that they are viewable on all major browsers. Search Engines don’t tend to like too much Flash, Frames or Java Script in your site – keep it simple and clean and their robots will index your site a lot faster and more accurately. Also try to keep your blog free from dead links (a challenge for those of us with older blogs with big archives).

4. Interlink your Site – The way Search Engines index your blog is to send little robot crawlers to your site to track what you’ve written and follow the links. Make it easier for them to get around your blog by using internal linking wisely. Most SEO experts recommend that you provide some sort of Site Map that means every page on your blog is just a link or two away from every other one. One way to do this for bloggers is to make sure that your category pages are in your sidebars as I do in this blog. Also make sure every page links back to your main page and any other important pages on your site. If you’re writing on a topic you’ve previously written about consider linking to what you’ve written before or use a ‘other relevant posts’ feature at the base of your article. You’ll see in my menus at the top of the page a number of my key categories and articles. One of the impacts of having them highlighted in this way is that they have become some of the most highly ranked pages on ProBlogger simply because they are linked to from every page of this blog. This is a key point in the lead up to Christmas – if you have a few seasonal posts that you particularly want to do well in the SE’s make sure they are linked to from every page on your blog.

5. Update regularly – The more you update your blog the more often Search Engines will send their crawlers to your site to index it. This will mean your new articles could appear in the index within days or even hours rather than weeks. This is a natural benefit of blogging – make the most of it!

6. Outbound Links – There is debate over how SEs treat outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in search engines. I always link out to quality relevant sites that I think my readers will find useful and have a little anecdotal evidence that seems to support the theory that this is healthy for the way SEs index you (check out Waynes article on the topic for more info). Linking to sites outside your own blog does mean you end up sending traffic away from your blog so you need to count the cost of such a strategy. Note that you should always try to link to reputable and relevant sites to your own page. Also keep in mind that too many outbound could have detrimental impact upon your blog. Like in most things in SEO – moderation is the key.

7. Choose your domain name wisely – there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your keyword in it if possible. Secondly you should do a little research to see if someone else has previously used the domain. This could have both positive and negative impact. If it was a quality site with inbound links you might reap some benefits but if it was a banned spam site you could still be banned from Google for a long time. One service you might want to use to check expired domains is Way Back Machine at Archive.org.

8. Register your Domain for a Lengthy Period – a recent patent by Google indicates that it now looks at the length of your domain’s registration in ranking it. It does this because many spam sites have short registrations and a longer one indicates that you’re building a site with substance and are in it for the long haul.

9. One topic per post – the more tightly focused the theme of a page the better when Search Engines come to rank it. Sometimes you might find yourself writing long posts that end up covering a number of different topics. They might relate loosely but if search engine ranking is what you’re after it could be better to break up your post into smaller more focused pieces.

10. Write optimal length posts – there is some thought going around the Search Engine Optimization community that pages that are too short can get passed over for high rankings. I try to keep posts at least 250 words. Of course there are some posts on my blogs that are shorter, but if I’m writing a post that I want to rank well I try to give it some meatiness in terms of length. On the other hand don’t make it too long either – because in doing so you make it difficult to keep your keyword density up and could end up with a less tightly focused page. Research also shows that longer articles can have a pretty steep drop off rate in readers after the text gets below the ‘fold’ or to the end of the first screen of article (looks like this post is in trouble – is anyone still reading?).

11. Avoid Duplicate content – Google warns publishers in its guidelines about having the same content on multiple pages. This goes for both multiple pages that you own but also pages that others own. This is because a tactic of spammers is often to reproduce content on many pages and/or to steel content from other sites. There is some debate over what duplicate content does and doesn’t include (for instance many bloggers use ‘free articles’ as content on their blogs – these articles often appear on hundreds and even thousands of other sites around the web and to me could be seen as duplicate content) – my advice is to be very careful about how many places your content appears. I do republish occasional posts (or parts of them) but try not to do this too much and attempt to add elements that are unique on each occasion that the posts are republished).

12. Ping – services like Pingomatic (there are numerous others too) will ping a variety of websites for you to notify them that you’ve updated. In doing so you’ll also be letting search engines know that you’ve updated which will trigger their robots to come visit your blog. I’d also suggest pinging Google’s blog search tool.

13. Submit your RSS to MyYahoo – submitting your RSS feed to MyYahoo seems to help with getting indexed on Yahoo. Read more about this at Getting Yahoo Traffic for your Blog. Some also think that doing the same thing to Google’s Personalised pages could have a similar impact.

14. Quantities of Content – I always get into trouble when I write about having lots of content – but I think its true that bigger sites tend to rank better than smaller sites – whilst it is possible to rank highly with a small site – it’s probably not the norm.. Search Engines will see your site as more comprehensive the more content you have. You also better your odds of being found in Search Engines if you have more pages. By no means am I saying just to put up random junk content – be careful about this – rather work at building a comprehensive and large site over time.

15. Submit to Search Engines – You can do all the best onsite SEO strategies in the world and still get no where because the Search Engines have not found you to start with. Each search engine has a way of letting it know about your site – submit your URL to be included in the index. Please note that this takes time and perhaps a quicker and more effective way is to get linked to by a site already indexed by the search engine. I’ve written a post about his previously here.

You might also like to tryout some of the services around that offer to submit your sites to search engines for you – I’d be wary of paying for this sort of service though. I never have and seem to do ok.

The Time Factor

One more element that I think is often overlooked in SEO tips posts is that of ‘Time’.

My own experience of blogging is that you can do all of the above things and still not be ranked well in the Search Engines for months and months. Here at ProBlogger it actually took around a year before I started to get significant search engine traffic – despite me doing all the ‘right things’.

This might not be particularly good news for those of you wanting to optimize your site for Christmas this year – but it is yet another reminder that blogging is a long term thing and that it takes considerable time for a blog to become established.

If you’re not ranking well in the search engines – hang in there. Keep posting, keep working on quality content and keep the above factors in mind – as you do this you’ll find that in time your SE traffic will gradually increase.

The Truth About Black Friday

From Snopes

Claim: The day after Thanksgiving is the biggest shopping day of the year in the U.S.

Status: False.

Origins: The day after Thanksgiving is the day millions of Americans, enjoying a rare Friday off (and a dearth of football games on television), head for the malls to kick off the Christmas shopping season. “Black Friday” (as it is known in the retail industry, supposedly because it’s the day when retailers turn the corner and see their income statements move out of the red and into the black, or it’s the day when retail workers are exposed to the worst crowds and customer behavior) is regularly cited as “the busiest shopping day of the year.” But although Black Friday may be the day the greatest number of holiday shoppers traipse through malls, it isn’t necessarily the biggest day of the year in terms of dollars spent:

Popular belief has it that the Friday after Thanksgiving is the busiest shopping day of the year.

These days many shoppers buy with the holidays in mind all year long. Decorations go up around Halloween, and some Santa Clauses arrive at malls before Thanksgiving. Some shoppers get an early start Thursday at a limited number of stores like Kmart and Wal-Mart Super Centers, which are open on the holiday. To be sure, there are still intense crowds on the day after Thanksgiving — led by the “doorbusters” who show up at dawn for early-bird sales.

“It’s one of the busiest days in terms of traffic but not in sales,” said Pam Rucker, spokeswoman for the National Retail Federation. “But the mystique is still there.”1

“People just want to get out and do something on that day,” said Jay McIntosh, director of U.S. Retail and Consumer Products for accounting giant Ernst & Young. “They do because of all of the incentives to shop, but many aren’t buying.”

The consistent holiday shopping trend is that sales figures spike on the day after Thanksgiving, drop sharply immediately afterwards, then steadily increase throughout December, peaking on the four days comprising the two weekends before Christmas. The result is that Black Friday nearly always ends up ranking below the last Saturday before Christmas (or December 23, if Christmas Day falls on a weekend), and in recent years it has ranked between fourth and eighth on charts of the year’s busiest shopping days.

According to statistics published by the International Council of Shopping Centers (ICSC), the top shopping days for the years 1993 through 2002 were:

• 2002: Saturday, Dec. 21
• 2001: Saturday, Dec. 22
• 2000: Saturday, Dec. 23
• 1999: Saturday, Dec. 18
• 1998: Saturday, Dec. 19
• 1997: Saturday, Dec. 20
• 1996: Saturday, Dec. 21
• 1995: Saturday, Dec. 23
• 1994: Friday, Dec. 23
• 1993: Thursday, Dec. 23

For those years, “Black Friday” held the following positions in the ICSC’s rankings of year’s busiest shopping days:

• 2002: #4
• 2001: #6
• 2000: #5
• 1999: #8
• 1998: #8
• 1997: #7
• 1996: #5
• 1995: #7
• 1994: #8
• 1993: #8

Holiday shopping patterns may change in years to come due to the increasing prevalence of shoppers’ using on-line sales outlets for their holiday purchases. (Indeed, online retailers have already coined the term “Cyber Monday” to describe the first weekday after the Thanksgiving holiday weekend, a day on which their sales supposedly spike as shoppers pile onto the Internet to buy online whatever they couldn’t or didn’t get at the mall the previous weekend.) For now, however, Wal-Mart still remains the top holiday-gift destination for U.S. shoppers.